Today, we’ll go through how to post on channels to get the most out of your efforts. Next steps: As a next step you might want to connect your official account with the newly created Channels account and apply for verification (blue tick). You will then be prompted to submit the following information: Step 4: Complete your WeChat Channel profile. You should see a small camera icon in the upper right corner of the WeChat Channels feed – click on it, and then the ‘new channel’ option appears. Step 3: Select the camera icon in the upper right corner. Once you’ve logged into your personal account, go to the main navigation bar and click on the ‘Discover’ button, then select ‘WeChat Channels.’ This will take you to the WeChat Channels feed. Step 2: Proceed to the WeChat Channels tab. Pro tip: Before you start, keep in mind that if you want to link between your Official Account and Channel account (these two are not automatically connected), the admin of the OA and Channel account must be the same. To begin, log in to your personal WeChat account using the WeChat app.Įven if you have an Official Account on WeChat, Channels must first be launched by personal accounts before they can be linked to brands. Read about WeChat Class PRO 2022 (WeChat creator’s annual competition) A Step-by-Step Guide to Creating Channels on WeChat That’s why visual and video professional content has much higher chances to resonate on WeChat compared to other short video platforms.Īccording to the Weixin Class pro, Tencent will pay even more emphasis on Channels in the coming months, and there are already some modifications in the works, such as the addition of WeChat’s own services menus. However, Channels are also a great brand discovery tool for B2B brands with a much more mature audience that uses WeChat on a daily basis for professional communication – educational content and news are among the top content. It is viral in nature and is driven by trends and hashtags such as dancing challenges, lip-sync skits, memes, and fashion and food-related videos. The most popular WeChat channel content is very similar to that found on Douyin or TikTok.

A link to an online event (live streaming).

A link to an article on WeChat Official Account or a red packet.

A number of relevant, popular, branded and contextual hashtags.

Channels content liked by your contacts will be automatically shown to you in the tab ‘Liked by friends’ and they will see content liked by you too (unless you change your privacy settings).Įach WeChat Channel post may have the following elements:

Viewers can like and comment on the post, as well as on the remarks of others. What Are Some of the Advantages of WeChat Channels?Ĭhannels provide numerous options to promote your brand by encouraging people to share with their friends or in their Moments. Compared to official accounts where updates are only visible to followers, this is truly a gamechanger. With fully open content dissemination and adoption of hashtags, content is discovered in a whole new way on WeChat.

They greatly aid in brand discovery because the content is displayed to all users rather than just followers, as is the case with articles on official accounts. WeChat Channels, with over 200 million MAUs (Monthly Active Users), are becoming an increasingly essential touchpoint for marketers in China. Here’s our Beginners Guide to WeChat Channels if you want a shorter version or TL: DR one The WeChat Channels feed also allows users to discover information posted to other Channels (by their friends and other WeChat accounts).

WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share short video clips and photographs to their own WeChat Channel.

Wechat channel